by David Steinman
Cover Story 14.1
Jordan Rubin, CEO of Garden of Life
One-third of Americans are overweight, either
by a little or a lot. Obesity affects both adults
and children, men and women, and leads to
long-term declines in health. Getting people
skinnier might save more money than all the health care
reform bills. Yet when it comes to the war against obesity
in this country, we need to recognize we are fighting
an asymmetrical battle—and that we are in the
trenches and on the streets, fighting 24/7.
Fighting weight loss is a battle on many fronts,
often without formal enemies. The enemy is within
and without, might come disguised as stress with
high cortisone levels that lead to binge eating; it
doesn’t wear a uniform and might come with those
cookies with flavor enhancers; doesn’t declare war
or fight by the rules of engagement; and could be
disguised as poor sugar uptake by your cells.
In military parlance, this is called asymmetrical
warfare—and that’s what it has come to with obesity
in the United States of Anxiety. When the enemy is unconventional,
your tactics must be equally adaptive.
There are many reasons for weight gain: cultural,
emotional, physical, biological, genetic, dietary,
and lifestyle influences all can play a role. Perhaps
you were raised in an environment where fat-laden
fried foods were served every night and day, or perhaps
you work in a stress-filled job that leaves eating
as your only outlet for pent-up emotions.
Perhaps you’re a member of the “TV generation”
that shuns outdoor exercise, or maybe you’re
one of the millions living life on-the-go who turn to
quick, cheap calories provided by fast-food restaurants.
Or maybe you spend too much time playing
video games.
For the majority of us with weight to lose, it’s
likely that several of these factors are adding unwanted
pounds.
The obesity enemy demands a multifaceted
approach. This is warfare, boys and girls, of personal
importance, and of real interest to the folks
at Garden of Life, the company that brought you
fücoTHIN, the nation’s hottest diet supplement. This
time, Garden of Life has come up with a new weight
loss formula, incorporating the active ingredient in
the earlier formula, and based on clinically studied
ingredients that enable you to fight an effective
asymmetrical war at the level of your enemies’ real
stop points—a full 360 degrees of diet protection.
Diet 360 is the first formula that addresses just
about all major weight loss issues for a global approach—
plus with its key ingredients, it’s actually
a weight loss pill that is healthy for you. And that’s
what we like. Nobody can argue that some of these
ingredients stand out on their own for real health
importance.
There Is No "One Solution"
To Weight Loss
“Fixing your weight gain situation must be just as
multi-faceted as the cause, starting first with attitude,”
says Jordan Rubin, CEO of Garden of Life
and author of books such as Perfect Weight America ,
The Maker’s Diet , and Patient Heal Thyself.
“To overcome this challenge, you’ve got to
understand two vital thoughts. The first key is accepting
that carrying extra pounds is about far more
than appearance. It compromises your health and
affects every aspect of how you live your life. The
second is fighting this war on multiple battlefields.
You’ve got to change your attitude, your thinking
process, your food intake, your exercise, and possibly
even wage a war against your body’s own
chemistry to get the scale moving again in the right
direction. You don’t need a small ‘tweak;’ you need
a revolution—a 180 degree change with a 360 degree
plan!”
That’s why this New York Times best-selling author
who has revolutionized our way of living and
eating with some of the biggest selling supplements
in history (e.g., Primal Defense, Perfect Food, and
Oceans 3, to name a few) formulated Diet 360
to help wage the asymmetrical war against excess
weight gain—and to finally win the battle of the
bulge. “Diet 360 provides a comprehensive and holistic
approach in helping you reach your weight loss
and total health goals,” Jordan says.
Besides weight loss, the formula offers terrific
overall health benefits. For instance, if you
haven’t gotten to know Ashwagandha, you should.
This wonderful herb from India works to bolster
the body’s stress response, which helps reduce
the stress hormone cortisol. As people become
stressed, their responses can be varied. Things
like skipping meals, binge eating, carb craving,
stress-related fatigue, mood swings and occasional
sleeplessness are common. By inhibiting
stress responses, Ashwagandha supports
healthy weight management. It is a very powerful
herb for bringing serenity, and a good blend will
work almost immediately to elevate your mood.
(We think of this herb as being in the same realm
Blueberry leaf
as, for example, holy basil, also a mood elevator,
but different with a slightly more global effect on
more total body organs.)
The combination of blueberry leaf and bayberry
bark extracts are clinically studied ingredients.
Where Ashwagandha extract works to reduce
cortisol and stress, the blueberry leaf and bayberry
bark work to reduce the negative impact of foods
that dump sugar into your system. If you eat a high
amount of carbs and sugar, there will be a lot of
glucose in the bloodstream. The longer glucose is
in the bloodstream, the more likely that the body will
try to get rid of it another way. The longer insulin
touches glucose, the more likely it will convert that
glucose into fatty acids. The fat created in the process
may manifest itself as new fat cells or increase
the size of existing fat cells. Maintaining blood sugar
levels (already in the normal range) may ultimately
lead to slower fat cell production.
Bayberry Shrub
In clinical studies, blueberry leaf and bayberry
bark were shown to help maintain already normal
blood sugar levels for healthy glycemic response.
These ingredients did so by expediting glucose
from the bloodstream into fat and muscle cells. By
advancing the movement of glucose quickly into the
cells, glucose cannot be converted efficiently into
fat by the insulin.
Those Pesky Fat Cells
While fat has many important functions in the body,
it’s best to think of fat as an energy source. If you
go on a diet and reduce the amount of calories
you consume, your body will call on the excess fat
stores in your body to provide energy. If you add
exercise to the equation, more energy is required
and more fat will be used.
So you need to do the treadmill, get out and run,
or do something to boost your metabolism. Meditation
can help as well, as can infrared saunas.
But you don’t want to leave the miracle of
brown seaweed out of the equation, either. One
of the key ingredients today, fucoxanthin, goes to
work within the fat cells, where it has the ability to
increase the energy expenditure of the cell. This
increased metabolism aids the body in burning
calories, which is one of the goals of any weight
loss program.
Unlike many other ingredients that boost metabolism,
fucoxanthin does so without stimulating
the central nervous system, a common side effect
of many weight loss supplements.
Finally, a clinically studied decaffeinated green
coffee extract called SlimPure was shown to
significantly increase the ratio of muscle mass to
fat mass. As a result, 50 participants with a body
mass index of 25 or higher, both men and women,
ranging in age from 19 to 75, took SlimPure, lost an
average of 10.9 pounds over 60 days versus 5.4
pounds for the placebo group. Though individual
results vary, that is twice the weight loss over the
placebo group.
True Diet Protection
SlimPure, together with fucoxanthin, is potent, but the
addition of Ashwagandha, blueberry and bayberry
allows your body to effectively counterattack and
come out ahead with greater metabolism and stress
protection. This is not an easy war, but it will be when
you begin to exercise, eat right, and take the correct
supplements. Diet 360 is the logical choice to attack
your weight loss goals from multiple angles in the
asymmetrical battle against obesity.
Resources
Diet 360 is available at health
food stores and natural food
and supplement sections. Visit
www.gardenoflife.com for a
store nearest you; be sure to
sign up for Jordan Rubin’s
webinars, while visiting the
online site.
Cover Stories from Past Issues
Cover Story 13.12
Empowering Wellness with Infrared Saunas and so Much More
Cover Story 13.11
Skin Care Inspired by Nature, Purity and True Healing
Cover Story 13.10 Olive Leaf Complex: Your Secret Weapon for Health and Immunity
Cover Story 13.9 Growing Bone
Cover Story 13.8 Cacao Food of the Gods,Hero of the Heart!
Cover Story 13.7 An Every Day Kitchen Spice for Therapy and Prevention
Cover Story 13.6 Complete MS Recovery with Flax Oil and Whole Foods
Cover Story 13.5 Probiotic Prophet
Cover Story 13.4 Oceans 3 - Capturing the Sea in an Omega-3
Cover Story 13.3 Mariel Hemingway A New Legacy of Vibrant Health
Cover Story 13.2 More Reasons to Smile About AGE
Cover Story 13.1 Smile
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