by David Steinman Healthy Living cover story 12.3
Tom Newmark knelt beside the jaguar paw print
in the soft foam of the grass meadow that ran
through a very small portion of Finca Luna
Nueva, situated in the vast Arenal volcanic region of
the Guanacaste province in Costa Rica. I’ve known
Tom Newmark for some time now. I’ve seen him
excited over many different things: his children’s
various successes in film and the arts and commerce;
the popular acceptance and scientific and
clinical validation of his category-leading Zyflamend,
the rain forest herbal formula from his (and
co-CEO and founder Paul Schulick’s) company,
New Chapter, of Brattleboro, Vermont, that has
changed the nature of prostate cancer prevention
in America; and even the many deep relationships
he has formed with several of his comrades in arms
in the natural products industry—but, frankly, I’d
never seen Tom like this before: He was like a kid
who was enjoying the fulfillment of a dream.
All of his dreams—the real dreams that go deep
into the soul and that are really about the world and
your children and their future—were coming true,
manifested in one singular iconic print of a predator
that had moved stealthily in the nighttime through the
wildlife corridor at the edge of the Children’s Eternal
Rain Forest, which New Chapter, together with Whole
Foods and other independent health food stores, has
been championing. He put his hand beside it to get
the measure and enormity of the print. “This was no
ocelot, this was no puma,” he said.
“Yes, it’s big, and there’s the dewclaw,” said
Carlos Arias, one of the two senior farmers (the
other is his brother Walter) at Finca Luna Nueva, the
200-acre organic ginger and turmeric estate that
New Chapter owns and operates, and that supplies
herbs for their whole food nutritionals. He said in
Spanish that he discovered its outline earlier that
morning, and because the jaguar had landed in a
soft patch of the earth, its claws, even its dewclaw,
actually were showing (whereas most cat paw prints
in harder earth would show only the retracted claws’
outline).
The paw print
(see the photograph)
was hardcore evidence
of a healthy breakthrough
in the vitality of
the rain forest in this
region of the Central
American nation.
Indeed, the jaguar
is one of the largest of
Central America’s—and Costa Rica’s largest—carnivores;
it is an endangered species, once fairly
common in coastal mangroves, lowland savannas,
and wet and dry shrublands and forests up to about
3,500 feet elevation. But because of its highly visible
tracks, the market for its pelts, its reputation as
a killer of livestock, and its vulnerability to hound
pursuit and other methods of hunting, this cat is
now rare except in parts of large reserves where
hunting is prohibited. Nonetheless, here the jaguar
had returned—and the wildlife corridor that New
Chapter (along with Whole Foods Markets and tens
of thousands of other Green Patriot consumers)
had worked so hard to create by purchasing lands
to be held in trust by the Monteverde Conservation
League, was proving its worth quickly. Ironically,
although Tom Newmark was certainly like a child
this February morning during Costa Rica’s dry season,
it was a child’s dream that made everything
come true in the first place.
A CHILD’S DREAM
The Children’s Eternal Rain Forest is the largest private
reserve in Costa Rica—and it exists today
because of the dreams of children across the globe.
In 1987 at a small primary school in rural Sweden,
teacher Eha Kern was helping her class learn about
rain forests and the animals dependent on them for
their survival. Nine-year-old Roland Teinsuu asked
what he could do to keep the rain forest safe and
help protect those special animals. Roland and his
classmates talked to tropical biologist Sharon Kinsman,
who just happened to be visiting in Sweden.
She told them about the Monteverde Cloud Forest
and how deforestation was starting to hurt a beautiful
forest in the Tilarán mountains of Costa Rica.
The class decided to raise some money to buy a
part of the forest. Then, at least in that one spot, no
one could chop down the trees. The students worked
with an organization called the Monteverde Conservation
League and raised about $1,500, enough to
cover the expenses (surveying, title search, and legal
fees) for buying about 15 acres of land.
Somehow, that small effort became viral. Suddenly,
tens of thousands of other kids in classrooms
across the planet wanted to help the rain
forest, too. Thanks to fund-raising projects such as
collecting aluminum cans and holding bake sales
(using rain forest ingredients like ginger, chocolate,
and vanilla), kids raised enough money to buy more
than 50,000 acres of rain forest!
In the Children’s Eternal Forest live sloths,
monkeys, agoutis, coatimundis, kinkajou, margays,
porcupines, hog-nosed skunks, armadillos, lots of
bats, and, of course, top-level predators such as
the puma and jaguar, according to an online information
site. There are also gorgeous butterflies and
other fascinating insects, spiders, iguanas and
other lizards, frogs, and snakes. The forest is also
home to 400 species of birds, including the
Resplendent Quetzal, considered by many to be
the most beautiful bird in the world.
The Children’s Eternal Rain Forest (known also
as CERF or, in Spanish, as El Bosque Eterno de los
Niños [or, affectionately, as BEN]), located in the
Tilarán mountain range in northwestern Costa Rica,
encompasses steep, sinuous topography characterized
by peaks and mountain ridges, valleys and
canyons, as well as abundant rivers of rapid currents
that drain both the Pacific and Atlantic slopes
of the country, says the online site. CERF itself is
approximately 22,000 hectares (54,000 acres);
however, when combined with other contiguous
and nearby public and private reserves and the
Arenal National Park, the protected region forms a
forest block under protection of about 50,000
hectares (110,000 acres).
Does this sound like a lot of land? Well, perhaps
so from the human perspective—but to top level
predators like a jaguar or puma, it isn’t very
much land at all. In the Santa Monica Mountains in
my own backyard of California, we now know that a
single mountain lion requires 40 to 50 miles of
range—and even that can be crowded or confining
without migratory corridors to facilitate introduction
of the same species of animals from different
genetic lines.
Throughout the world, whether we’re speaking
of the Santa Monica Mountains, the Adirondacks of
upstate New York, or the Tilarán range where I now
stood in Costa Rica, we have built roads and farms
and industry that cut off and isolate our largest
predators.
These key marker species of a healthy
ecosystem become trapped; animals inbreed,
attack each other (including their own mates, as
recently happened in the Santa Monica mountains),
and kill their own to make space, and
eventually they all but disappear from the environment.
Losing these top-level predators indicates
that the balance has tipped too far in favor
of destruction, industrialization and environmental
degradation; not only are we losing a vital
species that marks the health of our environment
but, for many of us, we are doing damage to the
human soul. I see it happening in the Santa Monica
mountain range and have begun working
there to support wildlife corridors, and Tom and
the many experts he has brought to the rain forest
where Finca Luna Nueva is located saw it happening
in the Tilarán region; animals were being
cut off by poorly planned farms, cattle ranches,
towns, roads, and overpopulation.
Indeed, for the past few years, New Chapter has
been nurturing this region of Costa Rica via its 200-
acre certified organic biodynamic turmeric and ginger
farm (where the company grows herbs used in
its own formulas such as Zyflamend®), resting on the
edge of the beautiful, pristine Children’s Eternal Rain
Forest. Luna Nueva is a global model of what sustainable
organic rain forest farming can and should
be, involving not only environmental but fair trade
and community sustainability by opening up export
markets for herbal medicines, and giving local farmers
new ways of preserving their land and their ownership
of it, while enhancing their profitability. With
many visits and extended stays, Tom had come to
see that the jaguar were being cut off and that they
needed a corridor to move to larger, newer areas,
which would result in an abundant, healthier and
diverse gene pool for their own future generations.
Tom reached out to some of his friends at
Whole Foods Market, specifically Michael Besancon,
to raise money for a wildlife corridor extending
from the Children’s Eternal Rain Forest along
the Chachagua River. Michael, who is president of
Whole Foods Market–SoPac Region, in turn
enlisted his colleagues Robin Rogosin and Marci
Frumkin, who created an enlightened plan to support
this wildlife corridor project. The Whole Foods
Markets’ stores in the SoPac Region—all 31 of
them—designated a special day in which five percent
of their net sales from that day would go to
purchase additional lands bordering the Chachagua
River wildlife corridor project. In addition,
Whole Foods inspired their customers and worked
with local schools to raise even more funds for this
project, and through these initiatives, they raised
more than $150,000 for the Children’s Eternal Rain
Forest wildlife corridor project. The funds, along
with additional contributions from New Chapter
and other friends of the rain forest, were given to
the Monteverde Conservation League–US, which is
the U.S. charity that supports the conservation
efforts in Costa Rica.
“We are battling against time, for the rain forest
is rapidly shrinking while destructive practices
are unabated,” says Newmark. “Rain forests once
covered 14 percent of the earth's land surface.
That amount is now estimated at between 2 and 6
percent. Our last remaining rain forests could disappear
within 40 years, and with them the irreversible
loss of countless species. We are battling
for our future: Our children and grandchildren may
be able to forgive us for many offenses, but do we
want to be known as the generation that destroyed
the rain forests that once sustained life on our
planet?”
How You Can Help
Visit www.mclus.org to learn
more about the Monteverde Conservation
League, the U.S. support charity for the Children’s
Eternal Forest.
Also become part of the New
Chapter family and vacation at
Finca Luna Nueva. I stayed there,
and I am taking my whole family
back soon for another vacation.
The finca is the ultimate eco-resort.
There, my children will participate
in organic biodynamic
farming, visit the Sacred Seeds
project with more than 200 different
rain forest plants preserved
there, admire wildlife, including
monkeys, rare birds, amphibians,
and other creatures of the rain forest,
while enjoying resplendent
lodging and organic meals.
I highly recommend the Finca
Luna Nueva. Visit them at www.fincalunanuevalodge.com
And, of course, buy New
Chapter whole food supplements
so you can stay strong and
healthy and fight for this planet.
Star t with Zyflamend and Berry
Green® and their Every Man® and
Every Woman® probiotic whole
food multiple vitamins for the ultimate
in protection and vitality.
This is a GREEN Patriot Green
100 company, and when you support them, you can be sure they
will invest your dollars into making
this planet a better place to
live for you and me and our
future generations. —DS
Resources
The New Chapter line of products
is available at health food stores
nationwide. To learn more, visit
www.newchapter.com or call
800-543-7279.
Copyright 2008. All rights reserved.
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